In 2024, more than five billion people were using social media, and this number is expected to grow to over six billion by 2028.
With billions of people browsing the web and using social media daily, it’s no surprise that digital marketing has become a must for businesses. Companies are realizing that their customers are spending most of their time on digital platforms, making it the perfect space to engage and build relationships.
Digital marketing is more affordable than traditional methods, and its ability to track and measure campaign performance makes it a highly effective choice for companies.
What is Digital Marketing?
Digital marketing involves various methods to promote brands, products, and services through online platforms. It includes using social media, search engines, content, and emails to reach and engage with people. In simple terms, it refers to any marketing done through digital communication.
Best Online Digital Marketing Courses
Online digital marketing courses can help you start or improve your skills. You can find both free and paid courses for all levels of experience.
1. Google Fundamentals of Digital Marketing
Google’s free course is perfect for beginners who want a solid introduction to digital marketing. It’s made up of 26 lessons that cover everything from content creation to understanding analytics. It’s about 40 hours of learning that you can do at your own pace.
Once you finish, you can take a test to earn a certificate. Major companies recognize the certificate, so it’s a great addition to your resume or LinkedIn profile. If you’re thinking about changing careers or starting a small business, this course will help.
2. Copyblogger Content Marketing Tools and Training
If you’re interested in content marketing, Copyblogger is a must-know resource. Instead of being a traditional course, this one sends you 20 emails that cover things like writing great copy, SEO, and keyword research.
You can read the emails at your own pace whenever you want, which is nice if you’re busy or just prefer learning in small chunks. It’s perfect for beginners or even experienced marketers who want to stay updated with the latest trends in content marketing. Best of all, it’s free!
3. SE Ranking Content SEO
This course is great if you know a little about content marketing and want to get better at SEO (Search Engine Optimization). It’s a short course, just about 2 hours of video lectures. Afterward, you’ll complete a practical exercise and a final test.
If you pass, you’ll get a certificate from SE Ranking, which is a nice thing to show off if you want to improve your SEO skills. This course is free to take and a quick way to boost your SEO knowledge.
4. CareerFoundry Digital Marketing Program
CareerFoundry offers a free 5-day mini-course and a full program for those serious about digital marketing. The short course is great for getting your feet wet, while the full program gives you mentorship and even a job guarantee. If you do the full program, you can study part-time (7 months) or full-time (4 months).
It costs $6,900, but they offer a 5% discount if you pay all at once. You’ll work on real projects and build a portfolio to help you land a job. Plus, they’ll refund your money if you don’t get hired within 180 days of finishing the program!
5. Digital Marketing Specialist Course – LinkedIn Learning
If you’re new to digital marketing and not ready to spend money, this free course is a great way to get started. It comprises 20 hours of video tutorials covering basics like SEO, Google Ads, social media marketing, and more. The first part is free, but if you want to dive deeper into other courses, you can subscribe to LinkedIn Learning for $19.99 to $29.99 monthly.
They also offer a one-month free trial, so you can experience more content without paying upfront. This is a nice way to dip your toes in and figure out which areas of digital marketing interest you.
6. Udemy Complete Digital Marketing Course
Ideal for beginners, employees, and small business owners, this 22.5-hour course covers SEO, social media, email marketing, and website creation using WordPress.
The course combines video tutorials, quizzes, and projects to help you learn by doing. Priced at $149.99, Udemy often offers discounts, making it as low as $16.99. It’s one of Udemy’s most popular courses, with over 600,000 students enrolled.
7. Coursera Digital Marketing Specialization Course
Designed for beginners, this 8-month course covers SEO, content marketing, and more through 6 courses. You’ll work on a hands-on project with Grainger, applying what you’ve learned to real-world scenarios.
The course costs $79 per month, making it around $360 for the entire program if completed in 8 months.
8. Springboard Digital Marketing Career Track Bootcamp
This mentor-led, 6-month course is ideal for those with basic skills in digital marketing. You’ll complete real-world projects and get career coaching, including resume reviews and interview prep. The course costs $2,399 upfront or $499 per month, totaling up to $2,994.
Start Learning and Grow Your Skills
There are many digital marketing courses available, and each one gives you a chance to improve and open new doors. The internet is not just for fun—it’s a place where businesses and customers connect.
By taking a course, you’re not just learning new things, you’re preparing for your future. If you’re new to digital marketing or want to improve, these courses can help you move forward.
Don’t wait—start now and see where it takes you. There are endless opportunities online, so take the first step today!
FAQs
How can digital marketing help me earn money?
Digital marketing can help you earn money by offering services such as SEO, content creation, social media management, and paid ads. Many businesses look for skilled digital marketers to help them grow their online presence, providing opportunities for freelancers and professionals to make money online.
How long does it take to learn digital marketing?
The time it takes to learn digital marketing varies depending on your goals and the course you take. For beginners, it may take a few months to understand the basics, while more advanced skills can take up to a year to master. Many online courses offer flexible learning schedules to help you learn at your own pace.
What are advanced digital marketing strategy courses?
Advanced digital marketing strategy courses are designed for people who already have a basic understanding of digital marketing and want to dive deeper. These courses cover topics like complex SEO tactics, paid media strategies, and advanced content marketing techniques, helping you improve your skills and take your marketing efforts to the next level.
Is freelance digital marketing legit?
Yes, freelance digital marketing is a legitimate career option. Many businesses hire freelancers to handle their digital marketing needs, offering flexible work opportunities. By building a solid portfolio and gaining experience, you can successfully work as a freelance digital marketer and earn money online.